Many Strategies Fail Because They’re Not Actually Strategies


Strategy is one of those words that we love to use in business, but there’s a lack of clarity about what it actually means. We fall into a pattern where strategies become synonymous with goals, and companies fail to make progress because of it. HBR makes the case for why we need to think of strategies as a set of choices that define what a company is going to do and, critically, what it’s not going to do.

Ed LynesComment