Marketing Is Not About Your Company’s Values

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“Customers only want to know ‘what a company stands for’ as it relates back to them.” In today’s world, there’s a lot to be said for marketing on what defines a company, and its culture, but only if those values actually mean something to the customers you try to reach. When you get right down to it, marketing is all about how you can tap into what your audience cares about and make that who you are.

Ed LynesComment