Why Do People Buy?

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Why do people buy? It’s the question we’re all trying to answer, but it may be much easier to figure out than it has always seemed. People buy for two very specific reasons, and if you can make your product fit into one reason or the other then you’re probably in pretty good shape. Cole Schafer explains exactly what those two reasons are, and how you can get them to fit anything you are trying to put out into the world.

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