How To Write Newsletters That People Want To Read


Everyone wants to get their email newsletter in a place where a decent amount of people aren’t just willing, but excited to open and read it every single time it goes out. To create a list like that, you need a deeper purpose to motivate the letter than simply “getting the word out.” You need to know what your audience cares about and you need to provide content that’s actually capable of scratching that itch. Margo Aaron of Thinkgrowth helps guide the way toward building a newsletter people actually want to read.

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