Marketing Machines: Is Machine Learning Helping Marketers or Making Us Obsolete?
Let’s face it, everything is getting a hell of a lot more automated and algorithmic these days, but is that really a good thing? There’s no doubt that machines and machine learning have made us better at a lot of things, but have they made us better marketers? And more than that, have they eliminated the need for humans in that space at all? Amy Wood and Helen Arceyut-Frixione take aim at that big question in this great Unbounce blog.