How Netflix Maintains a Low Churn Rate by Keeping Customers Engaged & Watching
If there is a gold standard for engagement and retention, it’s the movie and TV streaming juggernaut that is Netflix. Millions upon millions of users come back every day to watch and watch and watch. The question is simple—how do they create such an inordinately low churn rate? KISSmetrics aims to answer that question with a deep dive into Netflix’s mastery of that endlessly difficult challenge of engagement.