Why Don’t You Donate for Syrian Refugees? Blame Bad Marketing
We don’t like to admit how much marketing affects our interaction with everything and anything, but at some point there’s no denying it. In particular, it is harrowing to really consider how marketing affects our likelihood of donating to a given aid or charity program. Charles DuHigg of the New York Times considers the marketing strength of different charity campaigns throughout the world and makes the case for why, by and large, we don’t donate to Syrian refugees.