Why Your API May Be a Better Investment Than Your App

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“The real estate war on your phone has largely been won. The next battle will be for shelf space.” People have found the apps they are happy with, and they aren’t looking for more, so what do you do as an app developer? You turn to the most valuable resource you have: your API, and you make a business out of it. Jim Heising explains how you can do just that.

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